How To Start A SMALL BUSINESS With Only Simple Sms Marketing Guide
What is SMS?
SMS stands for Short Message Service and tend to be 160 character texts sent between cell phones. SMS uses a unique network that alerts the recipient the second the message arrives. SMS is an extremely fast and personal communication method on par with a telephone call in perceived trust.
What is SMS Marketing?
bulk sms is the practice of building lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but you can find compliance rules set by the ACMA on how people consent to be opted into your lists. Unsolicited commercial messages sent to a person is called spam and is illegal beneath the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in cost and functionality. The best SMS marketing platforms have an excellent mix of cheap SMS and web SMS features. Be sure to only deal with an established SMS gateway as delivery reliability may differ a lot.
Several types of SMS delivery
There are two main forms of online SMS delivery. Direct connection where the SMS gateway is plugged directly into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to provide more cost effective SMS marketing than direct connection.
Some international routes can be very unreliable and some providers will offer you extremely cheap prices nevertheless, you may end up paying exactly like a more reliable connection as you still pay for messages not delivered.
The best bulk SMS service could have a combination of top quality international routing and cheap sms prices. In case you have a service that requires guaranteed delivery such as an emergency or alert service you then should use a direct local connection, despite the fact that this is still not 100% guaranteed to deliver it will give you the highest percentage of success.
It will generally cost double though.They are just the very basics but building on these basics it is possible to develop sophisticated mobile marketing campaigns that may quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to stop receiving text messages from you then you will have great success.